Small studio. Big view.

We’re view., a branding and digital studio from Maputo. You bring the idea, we give it a name, a face and a voice, then put it everywhere it needs to be. No fluff, no jargon. Just work that works.

What we cook up.

Six things we’re really good at. Hover over a card to see what’s inside.

01

Branding.

Logos, names, colours, tone of voice. The whole personality, built to look like you on your best day.

  • Brand identity & guidelines
  • Naming
  • Logo design
  • Tone of voice

02

Digital products.

Apps, platforms and websites people actually enjoy using. Pretty is nice. Working is better.

  • UI / UX design
  • Websites
  • Mobile apps
  • Dashboards

03

Film & animation.

Stories that move, literally. From a ten-second reel to the full brand film.

  • Brand films
  • Motion graphics
  • Explainers
  • Social video

04

Strategy & marketing.

Where your brand should go and how to get there. The plan first, then the posts.

  • Brand strategy
  • Campaigns
  • Social media
  • Content

05

Events.

Stages, badges, backdrops, the lot. If people can walk into it, we can brand it.

  • Event identity
  • Stages & backdrops
  • Roll-ups & signage
  • Digital events

06

Print & merch.

Business cards, brochures, tote bags, tees. If it can be printed, it can look good.

  • Stationery
  • Brochures & reports
  • Merchandise
  • Packaging

How we work.

No magic formula. Just five steps we actually stick to.

01

Listen.

Nobody knows your brand like you. So we start by listening, digging into what you do and who it’s for, then asking the awkward questions.

02

Find the big idea.

We find the one thing that makes you, you. Then we build a plan around it, so every decision after that is an easy one.

03

Name it.

A good name does half the work. We brainstorm, research and test until we land on one that sticks (and nobody else has).

04

Make it.

The fun part. Logo, colours, type, voice. We shape it with you until it feels right, not just looks right.

05

Roll it out.

We don’t drop and run. From your Instagram to the side of a truck, we put the brand to work and stick around to keep it growing.

The team.

We are view. Small team, lots of hats.

Frederico P Silva

Co-Founder & Sales

Entrepreneur and investor in information and communication technologies. He is currently co-founder and CEO of viewpoint, a company focused on innovation and design. Frederico recently sold his stake in UX, an internationally awarded start-up recognised for its work in job creation, financial inclusion and e-government, where he spent 8 years. During that time, as co-founder and CEO, he developed, among other platforms, Mozambique’s largest job portal, emprego.co.mz, and expanded it to the Angolan and Greek markets.

Earlier in his career, Frederico was Country Manager at LG Electronics. Before that, he led the Marketing & Sales Department at MultiChoice Mozambique. His first professional role gave rise to the Txopela brand, where he was responsible for marketing planning and the launch of a new means of transport in Mozambique. Frederico holds a degree in Marketing Management (BBA) from the IMM Graduate School of Marketing in Cape Town.

Peter Gabriel

Co-Founder & Design

Senior designer with 8 years of experience, currently lead designer at viewpoint. Working freelance and, more recently, with UX Information Technologies, Peter has collaborated on projects such as emprego.co.mz and biscate.co.mz, among others.

His skills include in-depth knowledge of Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects and Audition), 3ds Max, Blender, Cinema 4D and other software. Peter also knows web technologies and design-related tools such as JavaScript and jQuery. He specialises in UI design and app design.

Future team member

Johnson Pedro

Project Manager & Communications

Johnson keeps the wheels turning. He takes a big idea and turns it into a plan, a timeline and the odd friendly reminder, so projects land on time and nobody is left wondering what happens next.

With a background in communications, he is the bridge between the studio and the people we make things for: first call, last check and everything in between. If you are working with view., chances are Johnson already has you on a list (a nice one).

Future team member

Gisela Silva

Communications & Storyteller

Gisela writes the words that make people stop scrolling. Trained in advertising and marketing, she has written campaigns, landing pages, video sales letters, scripts for video and podcasts, and SEO content, and has run paid campaigns on Meta for brands in Mozambique and abroad, from Moz Noivas and IESE to international clients.

Outside the brief, she is an award-winning short-story writer: winner of the Tio Caderno literature contest by Galeria Kulungwana, published in Mbenga and Jornal Magazine Independente, and a finalist for the Escritas no Feminino anthology by Editora Caneta de Estilo in Portugal. She also plays with AI tools for image and video. Basically, if it needs a story, she has one.

Future team member

Maria Francisca Matsinhe

Designer & Illustrator

Maria Francisca draws, cuts, paints and pixel-pushes. She is finishing her Design degree at ISArC (Instituto Superior de Artes e Cultura) and moves easily between digital and hand-made illustration, packaging, branding and social content. Think a Big Five energy drink with bold geometric animals, or a purple piri-piri sauce with a lot of attitude.

In 2024 she won the Tio Caderno contest in digital arts, sponsored by Galeria Kulungwana, and joined the ANIMA Estúdio Criativo digital arts workshop mentored by João Graça and João Roxo. Back in 2022 she gave a fashion workshop at Semana Africana, built around a collection she designed herself. Mixed media and crafts are her happy place.

Got a story? Let’s tell it properly.

Whatever it is, the way you tell it makes all the difference. We just help you get there.

Let’s create